If you happen to be from the web industry or have been monitoring your own website’s analysis reports, you must be familiar with the hundreds of web analytic tools that are available online. These include biggies like SurveyMonkey, Google analytics itself, CrazyEgg, etc. which have been present in the market for quite some time, but have failed to deliver as promised and thus have not achieved complete satisfaction from customers. There are some website ranking services available for hire that do provide such insights but are not available always, and that too everyone. There is a need for an effective tool that would analyse the data and provide rankings as per the current situation and criteria.
The new tool
Enters Hotjar,the brand new web analytic toolthat combines the power and efficiency of all such services online and present them as one. If one has to give an appropriate description of Hotjar in a sentence, it would be that it is an invaluable tool that provides unlimited important insights for your webpage. Knowing the secrets like what the visitors desire the most and what they don’t like, holds the key to transform irritated abandoning visitors to happy and satisfied customers.
What it does
Hotjar claims that they would help you understand the true behaviour of your visitors through its insights to expand your business. With the main objective to provide UX and conversion rates of your website, Hotjar stands out as the hottest web analytic tool in the market. With the distinctive and exceptionally designed features and services for your control, Hotjar provides a never before made master key to know more about your visitors. Some of its amazing features and services are:
Click and Scroll Heatmaps – One of the premium features of Hotjar that allows you to know what the users are really interested in and what turned them off by having a look at the visualizations of their clicks, taps and scrolls throughout your page.
Feedback and Exit Polls – This helps you know what customers are looking for, what they expected and what did they miss on your webpage. As customers and visitors are god in marketing, you need to understand their wishes and adapt accordingly.
Form funnel analysis – This analysis is done by identifying on which page and which step the users abandoned your site. This helps identifying the faulty or the weak areas which can be either removed or improved to get better results. It also improves the online form completion rates by discovering which fields take too long to fill or left blank or why your visitors abandon your page.
With an extremely well equipped and knowledgeable technical team, Hotjar provides all the technical support team. Thus at an affordable price, you are being provided with features, great services and a supportive customer relations department which will guide you to understand more from the reports.Hotjar is indeed a one shot solution to all the problems and objectives one might think of or face while going for web analytics and trusting the insights.