Customers form a crucial part of any business. Attracting new customers is not an easy task and retaining them can be challenging affair for many businesses. Customer testimonials can help to win new customers. Testimonial widget solutions help potential customers to overcome the few of buying a new product or from a new company.
A potential customer is more likely to trust a company’s product or service that other people have tried and approved. This is where testimonials come in. Customers are not only looking for a general review of a company, product or service, but reviews that are detailed, genuine, believable, specific and from real people. A review with a real name and face is more believable than those that don’t have a name or the author’s face.
Good testimonials can be demanding, but it’s worth your time and effort. In the current competitive business world, anything that puts your business a step ahead of your competitors is worth your time. Comments that are specific from your customers, maybe all you need to take your business to the next level. Good testimonial help to build trust with potential customers and increase your customer base.
The current business environment is one has cut throat competition. Customers are looking for ways to get value for their money by purchasing only the quality products and services from the best companies. Manufacturers and working on providing quality products and services and winning more customers to ensure they stay relevant in the current business community.
There are different ways of getting customer testimonials than you can choose from. The methods to use will depend with the industry your business operates and your budget. Some of the methods are cheap, simple and effective way of promoting your business. A startup company can consider asking the customers to give a comment about their experience with the company. The comments can be on hard copy or posting on the company’s website.
Another way of collecting customer testimonials is using the social media. You can have a social media account, like Facebook or Twitter for the company and pulling positive comments which you can link with a testimonial page on the main website. You can also ask your customers to post on their social media accounts and with their permission link the comments to the testimonial page. The press can also act as a source of testimonials. If your business is mentioned in any press in a positive way, ask for the permission to use the comment as a testimonial.
You can ask your loyal clients to record a video review of a product or service. These videos can be posted to the company YouTube account or in the client account and the link posted on the company’s website.
The testimonials from whatever source should be well organized -preferably on a testimonial page- and arranged according to categories. Use the comments from your clients that are simple and specific. Always ask for people’s permission before using their comments to promote your company to ensure you are within the law.